Create a Winter campaign for Kingsmead Shoes that stands out from competitors & translates seamlessly across in-store POS & digital platforms.
The Flip: Rejected the traditional "dull & muted" winter aesthetic in favour of a vibrant, bold & urban visual language.
The Concept: Developed "Own Your Winter", a campaign designed to shift the focus from "surviving the cold" to empowerment & self-expression.
Art Direction: Directed the photographer, videographer & stylist on set to ensure this high-energy, colour-coded vision was consistent across all media.
Execution: Produced 14 campaign videos & all final assets for social media, emailers, web & POS.
