Following a new TV campaign launch, Reuterina required a refreshed, cohesive visual system for their print & point of sale (POS) materials. The goal was to translate TV messaging into effective in-store assets & marketing collateral while maintaining pharmaceutical credibility & clarity.
Rollout: Extended the TV campaign across a comprehensive suite of consumer & trade elements.
Deliverables: Executed magazine ads, stackable cubes, wobblers, pull-up banners, detail aids & trade presenters.
Consistency: Managed strict adherence to colour, typography & tone to ensure a unified brand presence across all touchpoints.
