Launch a new Solal collagen powder through a multi-channel campaign (TV, Digital & Print). The creative concept needed to be fresh, cohesive & adaptable to ensure all executions aligned seamlessly with the TV ad.
Rollout: Translated rejuvenating qualities into a visually refreshing & aspirational campaign with consistent messaging across all platforms.
Execution: Mirrored the TV ad’s strong storytelling & clean visuals to create a seamless experience across every digital & print touchpoint.