Develop a compelling & cohesive theme for a 25th anniversary summit that captures Reuterina’s core qualities & spirit. The branding needed to balance the presence of both Austell & Reuterina, reflecting their partnership & new ownership across all event collateral.
The Concept: Created the ‘Thrive’ identity, using the Reuterina circular blob graphic arranged in the form of a flower to symbolise growth, vitality & the positive impact of the brand.
Execution: Applied the identity across a full suite of print & digital collateral, ensuring a cohesive visual experience that united both brands under one memorable event identity.
