Develop a cohesive Spring campaign that works seamlessly across print, video, social media & email. The goal was to manage the art direction, photography & videography simultaneously to ensure all seasonal elements align.
Art Direction: Conceptualised 14 campaign videos for in-store screens & YouTube, directing the videographer to ensure brand consistency.
Content Creation: Managed the entire seasonal rollout, including shooting outdoor photography, editing images & designing assets for social media, emailers & print inserts.
